As crazy as it sounds, you can actually have a great year in 2009, even in a down economy... if you just learn how to leverage your business. By leveraging your business, I mean getting more results for the same effort spent. If you spend $3,000 on an ad… that cost is fixed regardless of whether it leads to $30,000 in business, $100,000 in business, or ZERO dollars in business. You can write ads that will allow you to get better results, and I’m going to show you exactly how to do it at a THRIVE! Marketing Workshop.
There Are 7 Key Areas Of Your Marketing That You Must Leverage...
Chances Are High That You're Not Maximizing Them All.
But it’s not just your ads that can be leveraged for better results. In fact, I’ve identified 7 key areas of your business that need to be addressed to maximize your revenue and help you achieve your best year yet…. Here are the seven points:
First is your lead generating efforts, like I just mentioned. That’s fairly obvious, and we’ll spend a good deal of time during the two days talking about it and working on it. We’ll talk about all forms of advertising including print, TV, radio, internet, and canvassing… plus there are special sections on home shows—they’re coming right up, aren’t they—and proximity mailing. If you don’t come see this stuff, you’re really missing out.
You Can Increase Your Business By 5% to 15%
Based Solely On What You Say And Show To A Prospect...
BEFORE You Ever Show Up At His/Her Home...
The next four leverage points all have to do with increasing your sales conversion ratio and getting more money for each sale… the four leverage points are your inbound call, your pre-positioning package, your confirmation call, and your website. It might not sound very important to talk about how you handle inbound calls and confirmation calls, but trust me when I say there is absolutely a right way and a wrong way to handle them. Handling them the right way can increase your conversion ratio by 5 to 15% right away. We’ll talk about what a pre-positioning kit is, what should be included, how to send them, and everything else. You’ll see specific examples and walk away knowing how to actually execute. We’ll also talk in detail about your website and how to enhance it for maximum results.
So those were the first 5 leverage points—lead generation, inbound calls, pre-positioning package, confirmation calls, and your website.
The sixth leverage point is the sales presentation itself. This workshop is NOT a sales seminar, per se. I’m not going to show you how to run your sales meetings. But I will show you how your marketing program SHOULD integrate with your sales presentation so it’s even more powerful. I’ll also show you a few closes that will make a difference for you.
Low Hanging Fruit:
Prospects Who Didn't Convert The First Time Around...
Finally, the seventh leverage point is what I call a follow up hopper system… or in other words, working leads that come in that don’t close right away. Industry statistics show that only about 30% of leads are closed… and that 70% of the leads that DON’T close will actually buy from somebody within a year. Think about that! What an easy way to get business—just pay more attention to the leads you get that don’t close. I’ll show you exactly how to do that using mail, email, and the telephone. You’ll be astounded how much low hanging fruit is just sitting there waiting to be picked.
So there you have it—seven major leverage points covered in 2 short days. I know you’re busy. And I know that it’s tough to take time away from your business. But if you can learn some things that will make a major difference in your business, I think you’d have to agree that the investment is well worth it.
- Make more money without spending more, from existing efforts.
- Quit competing on price.
- Drive in more leads or traffic.
- Increase advertising response by 2 to 100 times.
- Convert higher percentage of your leads.
I am confident that if you will attend this workshop and implement what you learn into your business, you will see an immediate increase in sales and profitability. But the value of this program goes beyond money. It will change the way you look at your business entirely. You will see opportunities you never saw before.
Create A "Profit Faucet"... Turn It On or Off
Depending On How Much Business You Want Or Need Anytime You Want.
The end result of using this system is what really gets me excited. I've seen plenty of contractors who are good at what they do end up being owned by their business or career... They have no control. The MYM System gives you back that control in an easy to implement, push-button system. There's no more questionable advertising expenditures. The bottom line is this: This system allows you and your people to take full control of your entire profitability equation. That's what I call a "profit faucet."
I Strongly Advise You To Attend This Workshop If You:
- Feel like the number of competitors is forcing you to have to compete more on price.
- Want to create marketing materials that will have an immediate impact on your business.
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Own or operate a contracting business that is doing well, but you would like to do even better.
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Hate sitting there listening to somebody YAK all day long... you want to DO it.
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Feel like your marketing creativity has been stagnant for some time now.
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Are a front-line sales person who wants to be treated more like a welcome guest than an unwelcome pest.
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You perform marketing support functions in your company....inside sales, customer service, etc.
LIMITED CAPACITY NOTICE:
Because of the hands-on nature of this event, we can only accommodate a maximum of 50 companies per session. We will have several staff members present to help attendees write their marketing pieces, but we cannot spread them too thinly. Giving you enough personal attention at the event is of utmost importance. Registrations will be accepted strictly on a first-come-first-served basis.
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