Keynote Speech: Forget about "come away with just one" idea keynotes--Rich challenges everything you think you know about marketing. He starts by showing why most marketing doesn't work as well as it should, then introduces the solution: The Marketing Equation.  Participants will surprised how many new concepts are rolled out in the first hour--but Rich's engaging style, memorable stories, and real-world experience make absorbing new concepts fun and easy.

Everyone will leave the meeting with a better understanding of what makes people respond to marketing, and the "do's and don'ts" of good marketing. Get ready for your evaluations to go through the roof!

Program Length:  45 to 120 minutes

Materials Included:  Program outline for each participant with key concepts

Investment: $15,000

Half-Day Workshop: Roll up your shirtsleeves and get ready to work. Rich will dole out enough information in this 4-hour program to change the way you think about marketing forever. He'll go through each of the foundation blocks in detail (see keynote description), then guide participants through headline, ad writing, and ad grading templates. Attendees will leave with a "mini-marketing plan" ready to go. Of course, support is available after the meeting via email.

Program Length:  4 hours

Materials Included:  24-page workbook for up to 100 participants.

Investment: $18,500

Full-Day Workshop: Strap in and get ready to be "wowed" by this high-energy, paradigm-changing program. By the end of the day, participants will be have a firm grasp of all the foundational principles, and will be well on their way to writing and evaluating good marketing themselves. Included in this workshop are several templates that will help attendees write their own marketing pieces and plan their attack. Rich will also "flash-consult" the group; everyone will be amazed at the strategies that are created on the spot in a mater of just minutes.

Program Length: 8 hours

Materials Included: 48-page Monopolize Your Marketplace Workbook for up to 100 participants.

Investment: $22,500

Two-Day Intensive Training Workshop: This program is not for the casual listener! Each participant will be thoroughly trained in all of the areas of the Monopolize Your Marketplace system, with an emphasis on writing marketing materials. Rich will provide all templates to the attendees, and as usual, he offers plenty of back-end support to help polish up the marketing pieces that are created.

Because of the intense nature of this program, it is recommended that participants prepare by listening to Rich's audio program, "Monopolize Your Marketplace," prior to attending. Everyone who completes the course will be awarded a certificate of completion; additional certificates will be awarded after the meeting based on individual writing skills, with designations ranging from L-3 to L-5.

Program Length: 2 days, 8 hours each

Included Materials: 48-page Monopolize Your Marketplace workbook for up to 100 participants.

Investment: $40,000