If You're Looking For The Proverbial "One Good Idea"
Then Go To Somebody Else's Seminar.

This Workshop Will Give You Dozens Of Business Changing Concepts...
And The Tools To Immediately Implement Them.

Topics That You Will Learn In This Dynamic 2-Day Event:

Everything You've Ever Learned About Marketing Is Wrong: Traditional marketing thinking says "spend a little money, get your name out there, and get really good sales people to close the deals." In today's ultra-competitive world, just being aggressive won't cut it. You've got to rethink your whole approach to marketing and become a company that can help prospects understand their options and become their advocate. You'll learn exactly how to do this.

Two Kinds Of Buyers--But You Probably Only Cater To One: There are prospects who are ready to buy, and prospects who might buy if somebody could help them understand their options. The problem is that almost all marketing messages are geared toward the "now buyers" and ignore the much larger group of future buyers. By learning how to market to both, you will generate more leads, close more sales, and make more money.

How To REALLY Quit Competing On Price: Does it seem like your prospects are always beating you up over price? Being forced to bid low just to stay in the running? See your margins eroding in the name of "just getting the job"? The key to overcoming the price war is to facilitate their decision making processes and show them how to gauge and find the best value when they choose a contractor. When done properly, the prospects will naturally choose you... even if you charge MORE.

Determining Ad Budgets: Everyone struggles with the question of "how much should I spend on advertising." The simple answer is "as much as humanly possible!" We'll show you how to start out with a budget that can grow as you grow--tracking results is the real key--and investing the money that you make back into the program. Grow as fast as you want using this method.

Give Them Vision. Give Them Confidence. Gain A Customer:  Most prospects lack imagination when it comes to improving their home. How to open their eyes and their minds to what's available and what's possible to give them a vision of what their home could be. Then, show them how to evaluate any contractor they're considering and steer them to have confidence in you... and only you. Vision and confidence will grow your business exponentially.

Pre-Positioning Packages?The Key To Increasing Conversion: Why wait until you are in front of a prospect in a sales situation to give them your best information? Learn how to communicate the advantages of doing business with you in a powerful pre-positioning package that shows why your products are superior and shows that your company is the best choice to do business with.

Proximity Marketing: Getting your customers' neighbors to buy from you takes more than just sending a flimsy postcards. It requires a full proximity marketing effort including jobsite signs, take-one flyers, postcards, testimonial mailers, telemarketing, and door knocking. You'll learn how to assemble these pieces and orchestrate them for a powerful punch.

How To Milk Home Shows For Twice As Much Business: Sure you can get some leads at a home show, but are you getting as many leads as you should? And are you converting those leads into sales like you should be? Learn simple low cost and no cost ways to dramatically increase your return on investment.

Radio Doesn't Work! (Unless You Know How To Do It Right): Learn the keys to getting a great response on radio... the kind of ad you run and the offer you present make all the difference in the world. Your competitors will think you're wasting a fortune... when in fact, you're making one at their expense!

Newspaper Ads That Jump Off The Page And Force People To Read: The key to getting results from the newspaper is finding ways to break through the clutter and get noticed. You'll learn tips and techniques for what to say in your ad, what kind of visuals to put in it, what offer to run with... as well as information on page placement, frequency, color, section selection and more.

Stick It! Turn Your Yard Signs Into Cash Machines: Most contractors don't utilize the critical marketing tool called the yard sign... and those who do under-leverage it's potential. We'll show you how to create and utilize yard signs that will generate more fresh leads and new jobs from around the neighborhood of any job you're currently working on.

The First Four Words You Say When You Answer The Phone: The first 3 seconds of a relationship with a prospect will make 50% of the difference in whether or not they ultimately buy. Learn how to train your receptionist to become a major part or your sales and marketing equation. If you don't, you'll lose sales as sure as the sun goes down each night.

Triple Your Ad Response--No BS. For Real: Everyone wants their ad dollars to produce more qualified leads. The problem is that nobody understands how to craft an advertisement that gets noticed, gets read, and gets responded to. You'll learn all the formulas of how to pull this off every single time you run an ad.

Rapid Fire Follow Up Systems: Increase Business By 100%: Contractor's dirty little secret: shoe boxes full of leads that never get followed up on properly. We'll show you how to create a "rapid fire hopper system" that you fire out to your prospect as many as 6 times in the first two weeks after the initial lead is generated. Increase awareness and understanding in the critical period of time where your prospects are deciding who to buy from... or whether to buy at all.

Other Topics To Be Covered: Reaching upscale buyers, canvassing, yellow pages, writing good headlines, increasing referral business, customer service ideas, proper use of signage, determining ad budgets, calculating ROI, and more!

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